B2B Souq

About

About B2B Souq

Helping Businesses Choose Better Software

B2B Souq is an independent business-software publication covering CRM platforms, marketing automation, artificial intelligence, SaaS tools, sales systems, and digital workflows.

Our goal is simple: help small businesses, agencies, consultants, and entrepreneurs understand business technology and choose tools that match their actual needs.

We publish:

  • Practical software guides
  • CRM and automation tutorials
  • Product comparisons
  • Pricing explanations
  • Industry-specific recommendations
  • GoHighLevel tutorials and reviews
  • AI-supported educational videos
  • Business workflow examples

We focus on clear, practical information rather than technical jargon.

Our Approach

Business software should solve a real problem.

Before recommending a platform, we consider:

  • Who the software is designed for
  • The business problems it addresses
  • Important features and limitations
  • Pricing and possible additional costs
  • Ease of implementation
  • Available integrations
  • Scalability
  • Customer support
  • Suitable alternatives

We do not believe one platform is right for every business.

How B2B Souq Is Funded

Some links on B2B Souq are affiliate links. We may receive a commission when a reader signs up or purchases through one of these links.

This does not normally increase the price paid by the customer.

Affiliate relationships help fund our research, content production, website operations, and educational videos. They do not guarantee a positive recommendation or affect our commitment to presenting both advantages and limitations.

For more information, please read our Affiliate Disclosure and Editorial Policy.

About the Founder

B2B Souq was founded by Hani Masgidi, an entrepreneur and digital-business educator focused on CRM, automation, artificial intelligence, marketing, and online business systems.

Hani also founded GOHL NOW, an Arabic educational platform supporting entrepreneurs and businesses that use GoHighLevel.

Contact Us

Questions, corrections, or partnership enquiries are welcome.

Email: masjidi @ gmail.com